Planet Hulk is a perfect example.
"Planet Hulk" was a 2006 storyline in which the Illuminati (an organization of Marvel bigwigs that have their noses in everything) exiled the Hulk to space, where he landed on the planet Sakaar and was forced into gladiatorial combat. Most notably, he had to fight the Silver Surfer.
When Planet Hulk was turned into an animated movie (2010), Silver Surfer was replaced with Beta Ray Bill, who is essentially an alien Thor. (In case you're unfamiliar with Beta Ray Bill, the short version is that he took over as Thor briefly, then Odin gave him his own hammer called Stormbreaker).
"Planet Hulk" was also a large part of Thor: Ragnarok (2017). In this case, Hulk fought actual Thor.
This scene in particular made a huge splash with fans, particularly because of a line Thor says where he's excited Hulk shows up ("Yes! I know him! He's a friend from work."), which was suggested by a fan during a set visit.
So when Incredible Hulk #711 (December 2017) decided to revisit Sakaar's gladiatorial games - no doubt to coincide with the movie, which came out in November - they had the new Hulk (Amadeus Cho) fight Odinson (an unworthy Thor). Except they twisted it a bit by reversing the roles - they even give Hulk the "friends" line!
What's most interesting is that Greg Pak wrote both the original Planet Hulk storyline and this one!
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