To answer that question, we have to go back a few years to a little event called Spider-Verse. You may have heard of it. The premise was that a group of bad guys was traveling to all the different alternate universes to kill all the different Spider-Men and -Women, so a bunch of different Spiders teamed up to help defeat them. It was billed as featuring "Every. Spider-Man. Ever.", and although that isn't true, it came very close. It also introduced several new Spider-Men in the pages of a mini-series called Edge of Spider-Verse, and one of those new characters was Spider-Woman, aka Gwen Stacy. She debuted in issue 2 (September 2014).
This version of Spider-Woman had a great costume, and the issue had a punk rock sensibility, both of which greatly appealed to fans, so it didn't take long for her to get her own series, Spider-Gwen (February 2015), set on Earth-65. (Side note: although the series is called Spider-Gwen and that's what fans call her too, her superhero name has always officially been Spider-Woman.)
Spider-Gwen has quickly become one of Marvel's most popular characters, so she's started appearing in merchandise and adaptations as well. In December 2017, she was announced to be in a movie called Marvel Rising: Secret Warriors. Only in this movie, she goes by Ghost Spider.
In July 2018, Marvel announced she'd be getting a new series called Spider-Gwen: Ghost Spider, which released last week.
I dig the name. Not only does it play up her unique outfit, but it cleverly has the same initials as Gwen Stacy. And that's not the first time they've done it. It took me a while to notice, but she lives on Earth-65 because 65 looks a lot like GS.
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