Marvel isn't as crazy about canon immigrants as DC is. This means that there are fewer of them, but it also means that the characters that do immigrate generally become popular and are used in the long-term.
Dazzler
To be honest, I'm not entirely sure that Dazzler should be featured here. But I'm going to do it anyway for the sake of completeness, and also because the story's interesting. In the mid-1970s, Casablanca Records (the people behind KISS, the Village People, Parliament, and others) approached Marvel Comics with a cross-promotion idea that would feature a comic book character, a real-life singer, and a movie. The character was changed several times in preliminary stages - going through such names as the Disco Queen and the Disco Dazzler - before Casablanca backed out of the deal altogether. However, Marvel had already been promoting the character for several months and she had already premiered as The Dazzler in Uncanny X-Men #130 (February 1980), so Marvel decided to go ahead with their plans and released Dazzler #1 in March 1981.
HERBIE
Firestar
Ms. Lion
Videoman
Videoman first appeared in the Spider-Man and His Amazing Friends episode of the same name (1981) as a creation of Electro, and then later as an actual supervillain (1982), and later still as a superhero (1983). He made the jump to comics in Spider-Man Family Featuring Amazing Friends #1 (October 2006).
Orange Hulk
Orange Hulk first appeared as an unlockable character in the video game Marvel Vs. Capcom (1998). He later appeared as a member of the Black Legion in Uncanny X-Force #12 (July 2011).
The Spike
Spyke, aka Evan Daniels, first appeared in the X-Men: Evolution episode "Speed and The Spyke" (2000); he was a student at Xavier's school and Storm's nephew. He later made the transition to comics in the form of The Spike, aka Daran Elliot, a new member of X-Force (X-Force #121, December 2001).
X-23
Reptil
The Next Avengers
The Next Avengers first appeared in the direct-to-dvd movie Next Avengers: Heroes of Tomorrow (2008). They first appeared in comics in Avengers #1 (July 2010).
Whiplash (Anton Vanko)
This version of Whiplash was created for the movie Iron Man 2 (May 2010), where he is named Ivan Vanko, and is an amalgam of Whiplash and the first Crimson Dynamo (Anton Vanko). The character was brought over to the mainstream Marvel Universe in the Iron Man vs. Whiplash miniseries (December 2009-March 2010) in anticipation of the film's release, and because the movie character was dissimilar to any other version of Whiplash in the comics. You can see on the right that he even resembles Mickey Rourke. He has made several appearances since then, but sharing a name with Crimson Dynamo seems to be a coincidence in-universe.
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