I'll refer you to the recent Comic Book Legends Revealed piece on this because anything I write will border on plagiarism, but to give you a quick rundown, Corgi wanted to make a Supermobile toy to counterpart the success they were having with the Batmobile, and they wanted DC to include it in the comics. DC obliged in Action Comics #481 (January 1978):
But Corgi didn't actually release the Supermobile toy until 1979. There were two versions, a model-sized one and a Matchbox-sized one:
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