In 2005, ActiVision released an Ultimate Spider-Man video game. It was written by Brian Michael Bendis, the author of the Ultimate Spider-Man series at the time, and it was promoted as being in continuity with the comic. And then it got released and...it wasn't. And it was. Some stories ignored events that happened in the game, yet others referred to them.
Three years later, it was finally accepted that the game didn't count, so it was adapted into a storyline near the end of the series's run called "War of the Symbiotes"...with some details changed, because they just can't make it easy, can they?
As part of the storyline, a character who first appeared in the game - Ultimate Beetle - was also introduced in the second part (Ultimate Spider-Man #124, August 2008), with the same power suit.